May 31, 2017



The Innovation of Guanxi Management Design


Research Proposal


Birmingham City University | Master of Arts in Design Management

Module 03: Placement / Case Study

CHAN KA YI (Charlie Kayi) | SN:167283547

March 2017



The innovation of Guanxi Management Design


Research Proposal


Birmingham City University | Master of Arts in Design Management

Module 03: Placement / Case Study

CHAN KA YI (Charlie Kayi) | SN:167283547

March 2017



This research proposal is writing for topic of Innovative Guanxi Management Design, which regards a specific problem of Social Transformation Design specially in Chinese culture. The research findings may help us to future work on the problem solving tool. 


In order to significantly discover the questions, define the methodology, develop the analysis and deliver the findings in structure, this proposal bears a close resemblance to Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Brown [2009].


In the conclusion section, a table of SWOT [Chermack & Kasshanna, 2007] and Business Model Canvas [Osterwalder, Pigneur & Alan. 2010] will be used to highlights the achievement, limitation and future work recommendation. 




  • [12] Chermack, Thomas J.; Bernadette K. Kasshanna (December 2007). "The Use of and Misuse of SWOT analysis and implications for HRD professionals". Human Resource Development International. 10 (4): 383–399.

  • [8] "Community Toolbox: Section 14. SWOT analysis". Retrieved 2014-02-22.

  • [9] Westhues, Anne; Jean Lafrance; Glen Schmidt (2001). "A SWOT analysis of social work education in Canada". Social Work Education: The International Journal. 20 (1): 35–56.


  • 2010. Business Model Generation, A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, Wiley published.



1  Introduction

(200 – 300 words)


Over thousands years of the civilisation development and cultural evolution, Guanxi was consider to be the most important solution of Social Transformation Design in Chinese history. This solution has received much economic attention from overseas in the past few hundred years with mystery. The decade is likely to witness a considerable raise in management design of this solution according to China’s new global economy policy. It creates a huge opportunities and importance of finding the innovation of the Guanxi Management Design.


Although this approach is interesting, it suffers from the fast changing information world which require 


Describing the report context, aims, research questions and how the report is arranged.

  1. The overall purpose of the research

  2. The specific aim of the research / area of design management to be researched, 20 words or less. (Pose this as a question, eg: ‘What are the main factors that motivate designers?’)

  3. What are the research questions? In other words, what do I need to find out, what areas do I need to research to answer the above question?

Statement of the problem


2  Literature review

(800 – 1000 words)

The literature review discussed the answers to your research questions based on secondary sources only, the reason for addressing your research questions through secondary sources first is twofold:

  • Firstly, it is important to find out what experts say about your subject, so that you don’t go off asking daft questions during your primary research!

  • Secondly, once you have familiarised yourself with the subject you will be far better informed and better able to conduct your primary research.

  • Once you have completed writing up your secondary research you will then go on to explain how you conducted your primary research.

  1. Key sources for the secondary research / literature review (list at least fifteen books, journals, trade / professional organisations / web sources).


3  Research methodology

(300-400 words)

A description of your primary research strategy and data collection methods, making reference to research methods theory, and any issues expected or encountered during the research. This is written in the past tense and can be used to explain any difficulties you encountered or changes of approach during the research.

  1. The overall primary research approach / strategy:


4 Primary research findings and analysis

(1000 – 1200 words)

Your primary research findings, your analysis of these findings and how they relate / compare to the theory discussed in the literature review.

  1. Primary data collection methods to be used, eg: semi structured interviews, observation, documentation, diary etc

  2. The choice of sample / subjects for research

  3. How the data will be analysed once it is collected

  4. Research considerations, eg: access, triangulation, bias, confidentiality, ethics


5  Conclusion / summary 

(300 – 400 words) 

  1. MA DESIGN MANAGEMENT PATHWAYSAlthough your final choice of pathway will be made at the Major Project / Dissertation stage, to qualify for a specific pathway a student must demonstrate substantial and significant knowledge and understanding of their chosen subject area. The Placement / Case Study module creates agood opportunity for students to explore potential pathway choices without making any commitment.


6  References & Bibliography

Alphabetical list of all sources referred to in the report & alphabetical list of all background reading.







Design Practice 15

  • The full master’s programme offers three specialist pathways in addition to the core pathway which is entitled Professional Practice. 

  • These are Entrepreneurship and Innovation, Sustainable Design Policy and Service Design. 

  • These pathways reflect the changing nature of the global design context and create opportunities for those interested in design management to specialise. 

  • The pathways operate at the MA stage of the course via the Major Project / Dissertation.


Professional Practice

Design management aims to bridge the gap between design and business, designers and non-designers. Students examine aspects of the design management process and the strategic role of design. Insight into design practice enables students to develop their strategic skills, learning how to manage people and process, identifying the real value of design and articulating how return on investment can be quantified.


Entrepreneurship and Innovation

Entrepreneurship and innovation are at the heart of design with over half of UK design businesses employing five or less people. Students interested in setting up their own businesses explore the nature of entrepreneurship and innovation and may develop a business plan as their dissertation.


Sustainable Design Policy

Sustainability is high on the agenda for all businesses and organisations worldwide. This pathway provides the opportunity to research the relationship between design and organisational policy and explore the role of designers in achieving a sustainable future.


Service Design

The dramatic growth of the service economy means that service design is becoming increasingly important. This pathway creates the opportunity to explore the specific role that design plays within the design of services and the service sector.







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